We are a small software company based in Chicago focused on building useful and disruptive software. We ideate, design, code, fund, incubate and grow SaaS businesses in a range of industries, from marketing tech to fintech. We start with a problem that we know personally, and try to solve it with automation. If we think we found a way, then we use our combined resources to efficiently build an MVP and bring to market. Since we know that even when we're not writing code, we're probably thinking about it, we like to keep things interesting and fun by tackling a range of different challenges at the same time.
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444 N. Wabash Ave #500 Chicago, IL 60611
2028 E. Ben White Blvd #240-2010 Austin, Texas 78741
dan -at- nichetheory -dot- com
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